The target customer is female, age 30-50, who is already a tea drinker or one who wants to become a tea drinker. The shop is a retailer of a wide variety of fine loose-leaf teas, tea pearls, remedy teas, tea service sets, and tea pots. In addition, there will be a full-service tea bar for those who want to order tea to stay or go. The shop will also provide customers with an education on the different teas, how to prepare them, and tea tastings.
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